CostaBaja Resort & Marina

CostaBaja is a luxury resort community located on the Sea of Cortez, near the tranquil town of La Paz, Mexico. As their agency of record, we worked closely with the developer to successfully market all aspects of the community, which includes residential home sites, condominiums, a full-service hotel, 180-slip marina, beach club, restaurant, community center, and 18-hole Gary Player golf course. The development was privately owned by Manuel Arango and also former majority owner of Walmart Inc. in Mexico.

How we did it

Services

Branding, budgeting, identity, website, SEO, PPC, advertising, sales, international sales centers, hospitality, travel, database growth, international marketing and public relations.

A few details

Achievements

$700 million dollars of investment. $100 million+ dollars in sales, revenues, and investment during a 14-month period. Maximized a budget of only 3%. Launch of the first Gary Player Signature Golf Course in Mexico.

Research

Securing $700 million USD in investment capital and implementing a highly sophisticated 7-year plan to maximize ROI.

Total Reach

Total reach is more than 10 million. Our approach was to identify a qualified target audience nationally and internationally.

Planning

$2 billion USD of total investment, launched three major products simultaneously with an exceptionally skilled approach.

Total Results

Total actions produced over $100 million USD in results and a total return-on-investment valued at $1 billion USD.

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