CostaBaja Resort & Marina

CostaBaja Resort & Marina is a masterplanned community located on the Sea of Cortez, in the tranquil town of La Paz, Mexico. As their agency of record, we worked closely with the developer to successfully market all aspects of the community, which includes residential home sites, condominiums, a full-service hotel, 180-slip marina, beach club, restaurant, community center, and 18-hole Gary Player Signature Golf Course. The development was privately owned by Manuel Arango whose family was the former owner of Walmart in Mexico.

In 2008, one of our principal partners predicted what remains true today: “La Paz is in the Top 10 Places to Retire in the World.”

How we did it

Services

Branding, budgeting, identity, website, SEO, PPC, advertising, e-commerce, sales, international sales centers, hospitality, travel, database growth, international marketing and public relations. Budget creation establishing a 3% global marketing and PR budget to maximize ROI.

A few details

Achievements

$700 million dollars of capital investment. $40 million+ dollars in revenues during the initial 14-month phase. More than $100 million+ dollars in revenues for the destination promotion of La Paz, BCS, Mexico. Launched the first Gary Player Signature Golf Course in Mexico.

Research

Securing $700 million USD in investment capital and implementing a highly sophisticated 7-year plan to maximize ROI.

Total Reach

Total reach is more than 10 million. Our approach was to identify a qualified target audience nationally and internationally.

Planning

$1 billion USD of total investment beginning in 2003, launched three major products simultaneously with an exceptionally skilled approach in 2007.

Total Results

Total actions produced over $100 million USD in results and a total return-on-investment valued at $1 billion USD.

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