Is SEO worth it? 17 statistics will prove SEO is of paramount importance for your business growth.

SEO is an invaluable asset for businesses. While the impact of search engine optimization takes time, the long-term effects are hard to ignore. When implemented correctly, SEO helps businesses establish a strong foundation and sets them up for long-term success.

One of the most important purposes of SEO is increasing visibility. As businesses increase their online presence, it becomes easier for potential leads to find them. An effective SEO strategy will increase your site’s search rankings, which means that more people will see your business and click through your website.

SEO is also important when it comes to increasing web traffic, which is a challenge for many businesses. An effective SEO strategy means that businesses increase their chances of making it to the top page on Google, which ultimately leads to an increase in site traffic.

An effective SEO strategy is also essential when it comes to establishing authority. Authority is something that’s important to search engines and is becoming even more important to users. Having authority means that your website is considered trustworthy, relevant, and high-quality.

The time that you put into your website for SEO, like generating great content and providing on-page and off-page SEO optimization, improves the usability of your website, which leads to a better user experience.

Proof That SEO Works

The following 17 statistics will prove SEO should be a focal point in your business:

1. If You Don’t Invest Now, Your Competitors Will Beat You in the Long Run.

The impact of SEO is undeniable, which is why search engine optimization has become the forefront of a successful marketing strategy. At this point, SEO is no longer a nice addition to a business but is a necessity for business growth.

Unfortunately, businesses that don’t prioritize SEO optimization will ultimately put themselves behind their competitors. Optimization is all about creating the best possible experience for your users. When businesses are unable to achieve this, they’ll have a hard time attracting their target audience and will quickly fall behind.

2. Titles Aren’t Everything, but They Mean a Lot.

One powerful tool used to create off-page SEO content is blog posts. These blog posts must be relevant, insightful, and immediately grab the attention of your intended audience.

With that said, it’s important to pay attention to titles when creating content. While titles aren’t everything, they certainly do mean a lot. If your goal is to achieve a high click-through rate, you need to ensure your titles are engaging and encourage the visitor to read further. This means incorporating things like “lists” and “how-to guides” for optimal results.

3. Organic Traffic Generates Leads.

While there are various marketing trends, SEO and organic traffic have proven to be the best option when it comes to generating more leads. SEO helps to create brand awareness, establishes authority, and helps create traffic through organic means.

When businesses can generate organic traffic to their website, they are accessing a variety of benefits that can help accelerate their business. Not only is organic traffic free, but businesses build credibility, gain a competitive advantage, and experience a much higher ROI.

4. Google Means Business.

Every business would love to have the number one spot in Google’s SERPs, and for good reason. Websites that make it to the top page experience an impressive click-through rate of 32% on average.

Google’s job is to ensure that they are delivering the best results for a person’s search query. For this reason, they must prioritize businesses that are consistently delivering quality content that delivers answers a searcher may be looking for.

Businesses that fail to do this will have a difficult time getting the top spot on the SERPs. But for businesses that can manage to create content that aligns with their audience’s interests, the reward will be a higher search rank, which will produce some noteworthy results for businesses.

5. A Local SEO Strategy Can Go a Long Way.

While developing an effective SEO strategy, in general, will provide excellent benefits to businesses, it’s equally important to develop a local SEO strategy for optimal success.

In the fourth quarter of 2021, it was documented that 63% of organic search engine visits were conducted from a mobile device. Out of all mobile searches, a significant portion has been related to a local search.

What this means is that businesses are doing themselves a disservice when they don’t develop a local SEO strategy. But an effective local SEO strategy will enable you to maximize your marketing efforts and reach more customers who may be searching for your product or services.

6. Creating a Google Business Account Improves the Customer Experience.

If you want to improve the customer experience, it’s crucial that you create a Google My Business account. Billions of people use Google every day to search for a variety of information, and Google has become a trusted source to help them access it.

When paired with the fact that the average person spends 13 minutes and 45 seconds reading reviews, it will be to your advantage to have a presence on Google My Business where visitors can learn more about what you offer and make an informed decision.

7. Consumers Are Fed Up With Ads, Not Authentic Content.

While ads have been a great way to help others learn about your company in the past, audiences are ultimately fed up with the ad experience. Ads are disruptive and many consumers don’t believe that advertising is true.

Instead, they’re interested in authentic content that will allow them to learn about the company in a more organic manner. This means that it’s time for businesses to reduce their ad spending and shift their focus to creating engaging and insightful content that will ultimately create a better user experience. An integrated public relations campaign tells your company’s story while dramatically improving SEO.

8. Your Customers Are Searching Online. Can They Find You?

Organic search traffic is more important now than ever before. When it comes to increasing your company’s visibility and attracting audiences, organic search outnumbers other popular search channels, such as paid search and social.

To improve organic search, businesses will need to implement an effective SEO strategy, with a strong focus on things like creating high-value content, developing an effective keyword strategy, and optimizing page titles.

9. Investors and B2B Buyers Seek Out Thought Leadership Content on Your Website.

For public companies and B2B businesses, it isn’t enough to create content that is just engaging. Potential investors and B2B buyers are specifically looking for content that is backed by thought leaders. Ultimately, investors and buyers are now prioritizing research and authority, and this is what will drive the most leads for these types of businesses.

In order to be viewed as an authority leader, businesses will need to first understand their audience, curate content that their audience wants to read, thoroughly research their topics, and provide insightful data to back up their content.

10. Your Competitors Prioritize Mobile Optimization. Why Don’t You?

The number of mobile searches is growing while the number of desktop and laptop searches have stagnated. This alone is why mobile optimization has become so crucial. Your competitors know it too, which is why almost 25% of companies are investing in mobile optimization as a top SEO tactic. In order to gain a competitive advantage, businesses must prioritize mobile optimization.

This means making sure that all content is the same on desktop and mobile, using AMP on your website, and ensuring that you have a responsive website design for the best navigation experience.

11. SERPs Rankings Are a Determining Factor.

Improving your search rank doesn’t just increase visibility, it’s something that visitors are paying attention to as well. This is why an impressive 92% of searchers choose businesses that show up on the first page of search results. With that said, businesses need to prioritize on-page and off-page SEO efforts with a refined focus on local SEO if they expect to capture their target market.

12. Your Target Audience Is Spending Their Time Online.

Increasing your online visibility is more important now than ever before. Your target audience spends a significant amount of time online researching information. This means that businesses need to focus on positioning their company in front of their intended audience for the best results.

You can increase visibility by developing an effective SEO strategy that includes a mix of on-page and off-page SEO that helps businesses establish authority and increase their search rank. Additionally, businesses must realize that SEO isn’t a one-time effort but that it takes consistent implementation in order to be effective.

14. One Piece of SEO Content Isn’t Enough.

Consumers aren’t naturally trusting. In fact, an investor or B2B buyer will conduct at least 12 different online searches before interacting with a website to ensure they’ve found the right one. This is exactly why one piece of SEO content just isn’t enough.

If you want to get an investor or buyer to build credibility and establish your business as a thought leader, you will need to develop an effective SEO strategy that includes high-quality and consistent SEO content that attracts the attention of your ideal audience and actually solves a problem for them.

15. It’s Not Just About Creating Content, It’s About Creating Quality Content.

Many businesses know the importance of creating content for their audience. But, many companies have operated with the idea that the more content they create, the better.

While consistently creating content is important for an effective SEO strategy, it won’t offer many benefits if the content isn’t quality. All content must be useful, which means that businesses need to focus on creating relevant, in-depth content that can ultimately provide something insightful and addresses a potential pain point.

16. You Can’t Afford To Not Be There.

If you think that you can skip out on building an effective SEO strategy, think again. SEO is the most viable and cost-effective way for businesses to not only understand their customers but actually grow their business. Ultimately, SEO needs to be a prime focus for any business that expects to dominate the digital age.

Businesses that make it to the first page on a Google search receive over 90% of traffic. This traffic doesn’t just lead to an increase in visibility, it gives organic search traffic a serious boost, and creates more opportunities for businesses to convert leads into customers.

Unfortunately, many businesses miss out on the opportunity to grow their base because they underestimate the importance of a solid SEO strategy. As a result, businesses have a difficult time climbing the search ranks and increasing their visibility to their customers. The truth is, the benefits of SEO are so great that businesses can’t afford to ignore it.

17. It’s Not All About PPC Anymore.

In the past, PPC was one of the most popular options when it came to attracting targeted leads. PPC is measurable, trackable, relatively cost-effective, and includes incredible targeting options.

While PPC is still a great implementation into your marketing strategy, it’s no longer all about PPC anymore. Ads like PPC are becoming more of a disruption for the online viewing experience. In fact, audiences prefer to learn about a business in a more organic way.

For this reason, businesses will need to plan their PPC more carefully and strategically while prioritizing SEO as their primary way of connecting their business to their audience if they want to ensure that they increase their business’s visibility while still providing a positive experience.

When Is The Right Time To Invest in SEO?

SEO needs to be an essential part of your marketing strategy if you want to maximize your impact. A successful SEO strategy can ultimately allow businesses to reap numerous rewards that will help take their business to the next level. With that said, there’s no better time than now to begin investing in SEO for your business.

If you’re ready to get started, you should certainly plan to make a budget. How much you should invest in SEO will depend on your business goals as well as how much your company can afford to allocate to your SEO needs. As you budget, it’s important to set your expectations and be realistic. SEO takes effort, and you will certainly get what you pay for. But when done correctly, SEO can provide some powerful results for your company.

Romans Media SEO Strategy

We’re here to help businesses by making marketing more accessible. We can help you cut through the noise by developing specific search strategies to help you connect with your customers with ease.

With that said, we can help improve your website optimization by ensuring your site meets SEO standards to improve your Google search rank. We’ll also tackle your on-site content to ensure that things like blog posts and meta descriptions are SEO-friendly.

We also provide message testing to give you a better idea of what appeals to your audience, whether you’re distributing an ad, landing page, or social content.

To complete your SEO strategy, we’ll help you create impactful written content for digital storefronts, social media, and more to ensure that all content reflects your business and connects you with your intended audience.

If you’re ready to start an integrated marketing and public relations program with Romans Media, please connect with us today to get started.

Most people interested in learning how to be profitable traders will only spend a few minutes online before reading phrases like “plan your trade; trade your plan” and “keep your losses to a minimum.”

For new and beginner day traders, these tidbits of information will seem more like a distraction than sound advice. Oftentimes, new day traders simply want to know how to set up their charts so they can make money as quickly as possible and be profitable doing so.

To be successful in day trading, you definitely need to understand the importance of adhering to a guideline that has helped all types of traders, with a variety of trading account size. Each tip alone is important, but when they work together the effects should produce profitable results.

Beginners’ trading tips with an integrated guideline in mind can greatly increase the odds of succeeding in the markets.

Tip #1: Develop a “Trading Plan”

A trading plan is a set of rules that specifies a trader’s entry, exit and money management criteria. With today’s technology, it is easy to test a trading idea before risking real money. There is something called, “Back-testing” which is highly recommended.

By back-testing, you are applying your trading ideas to historical data, allowing you to determine if a trading plan is viable, and also shows the expectancy of the plan’s logic. Once a plan has been developed and showing good results, the plan can be used in real trading.

The key tip here is to stick to the plan. Taking trades outside of the trading plan, even if they turn out to be winners, may be considered poor trading and destroys any expectancy the plan may have had. You may get lucky once in a while but planning is the blueprint to your profitable success long-term.

Tip #2: Treat Trading Like a Business

In order to be profitable, you must approach trading like any full-time or part-time business. Don’t treat day trading like a hobby or even a job. As a hobby, there isn’t a serious commitment to learning the ebb and flow of day trading. Also, trading can be very expensive so you will be taking a financial risk.

As a job it may cause you some frustration because there is no regular “paycheck” on a specific date you to count on. Plain and simple, trading is a business, and incurs expenses, losses, taxes, uncertainty, stress, and risk.

True for any day trader, you are essentially a small business owner and should consider yourself to be an entrepreneur. You must do your research and strategize to maximize your business’s potential.

Tip #3: Use Technology to Your Advantage

Trading is always a very competitive business. You can assume the person sitting on the other side of a trade is taking full advantage of technology, and possibly algorithms. Charting platforms allow traders an infinite variety of methods for viewing and analyzing the markets. What’s more, predictive marketplace reporting does exist in today’s day trading.

Getting market updates with smartphones and specific apps allows you to monitor trades virtually anywhere. Even technology that exists today can be taken for granted, like high-speed internet connections, can greatly increase trading performance.

Using technology to your advantage, and keeping current with available technological advances, can be fun and rewarding in trading.

Tip #4: Use Trading Capital Wisely

Saving money to fund a trading account can take a long time and require a lot of effort. It is important that protecting your trading capital is not synonymous with not having any losing trades or lose money. That is part of the business.

Protecting capital actually means not taking any unnecessary risks and doing everything you can to preserve your trading business.

Tip #5: Study the Markets

Think of day trading as an ongoing, ever-evolving education. Profitable day traders always remain focused on learning more each day. They study the markets constantly. It becomes a way of life. Successful traders live and breathe markets.

Consider having a background in a particular market as a prerequisite. It is important to remember that understanding the markets, and all of their intricacies, is an ongoing, lifelong process.

Hard research, focus, and observation allows traders to gain instinct and learn the nuances. This in-depth knowledge is precisely what helps traders understand how economic reports affect the market they are trading.

The market environment is dynamic. The more traders understand the past and current markets, the better prepared they will be to face the future. World politics, events, economies and even the weather will all have an impact on the markets.

The byproduct of studying the markets and becoming a student of the game is profitability.

Tip #6: Only Use Capital You Can Afford to Lose

Actual money for a trading account can be a long process especially if it is coming from your personal funds or day-job. Before using hard cash, it is imperative that all of the money in the account be fully expendable. If not, the best advice is to wait until you have capital in which you can afford to lose.

The real money funding a trading account should not be for the kid’s college, paying the rent or mortgage, and normal bills. You must be prepared to lose all the money allocated to a trading account, as a golden rule. That way, you avoid any and all risk to important personal-life and real-world obligations.

Tip #7: Base Trade on Facts

Taking the time to develop a sound trading methodology is worth the effort. It may be tempting to believe that day trading is “so easy” and reading about a couple of simple tidbits of information on the internet. Nothing in life is that easy, as we all know.

The actual facts, not emotions or hope, should be the inspiration behind developing a trading plan. Profitable, long-term, and successful day traders will never be in a hurry to earn money.

The best in the business learn over time. With experience, successful traders have an easier time sifting through all of the information available on a variety of news resources, internet, and outlets.

For example, if you were to start a new career, more than likely you would need to study at a college or university for at least a year or two before you were qualified to even apply for a position in your new area of expertise.

So, you should also set your expectations accordingly; learning how to trade demands at least the same amount of time and factually driven research and study.

Tip #8: Use a “Stop Loss”

A “stop loss” is a predetermined amount of risk that a trader is willing to accept with each trade. The “stop loss” can be either a dollar amount or percentage. Either way, it helps you limit exposure during a trade. Using a stop loss will also take some of the emotion out of trading. Therefore, you’re analyzing the circumstances and situation like making a necessary business decision.

By ignoring a stop loss or not putting one in place, even if it ultimately leads to a winning trade, is bad practice in theory. Remember the plan and stick to it. Exiting with a stop loss, and thereby having a losing trade, is actually still good trading skill and planning.

Clearly, the preference is to exit all trades with a profit but that is definitely not a realistic approach. Stop loss techniques help to ensure that your losses and risk are limited. Over time, this methodology allows you to execute a profitable plan.

Tip #9: Know Your Limits

There are 2 reasons to stop trading:

1. Ineffective trading plans.
2. A lack of discipline as a trader.

An ineffective trading plan shows much greater losses than anticipated in historical testing. Markets will often change on a moment’s notice, you may experience volatility, or the trading plan simply is not performing as well as expected. You will benefit greatly by remaining unemotional and keeping a businesslike attitude. In this scenario, profitable day traders will take a pause to reevaluate the trading plan and make a few changes.

Oftentimes, starting over with a new trading plan may make the most sense. An unsuccessful trading plan is a problem that needs to be solved prior to continuing forward.

On the other hand, a trader who takes too many risks, lacks experience, hasn’t done enough homework or market study, is someone unable to follow his or her trading plan. The result is becoming a risky trader. At this point, go back to the drawing board and work on refocus on maintaining discipline during both the highs and lows.

Tip #10: Keeping Trading in Perspective

It is important to stay focused on the big picture when trading. A losing trade should not be a surprise us. It is always a part of trading. Likewise, a winning trade is just one step along the path to profitable trading.

It is the cumulative profits that make a difference over time. Once a trader accepts wins and losses as part of the business, emotions will have less of an effect on trading performance. Of course, you can and should be excited about a particularly profitable trading day but always keep things in perspective on an even keel.

An important part of day trading for profitability is by setting realistic goals. Additionally, goal setting is essential in order to keep trading in perspective. Work with what you have, and remain sensible.

Tying it All Together

Understanding the importance of each or these trading tips, and how they work together in an integrated approach, will definitely help establish a viable trading business. Trading is hard work no matter what the level of experience.

Profitable traders adhere to these guidelines. Profitable traders will possess the necessary discipline and patience and do take these ten actions into account on a daily basis. Ultimately, that’s why they are successful.

To learn more about how Romans Media integrated programs for public companies will help you find and convert new investors, please contact us today.